What is Social Listening & How Is It Important in the Field of Research?

May 12, 2022by arp_admin0

While the term ‘social listening’ may seem confusing and complex, it is quickly gaining popularity as marketers shift their focus from traditional research-centric techniques to techniques that closely align with consumers and social media.

Reports indicate that active social media users now exceed 4.50 billion.

With the growing number of social media users worldwide, marketers and researchers have access to a much larger data set than before. But what does it mean for marketers and companies? How effective is social listening for you or your business? Are there certain methods or strategies you can use in this case? In this article, we will help explain what social listening is, and how influential it actually can be for businesses.

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