Market Research is the collection and analysis of information about consumers, competitors, and the effectiveness of marketing programs. Business owners use market research to determine the feasibility of business in certain markets, test interest in new products or services, strengthen aspects of their businesses, such as customer support or distribution channels, and develop competitive strategies.
In other words, market research enables business owners to make decisions that make them more responsive to customers’ needs and become successful.
Asia Research Partners provide a “CHECK AND MOVE” audit approach, which focuses on continuous risk assessment throughout the data collection phases outlined below.
Data Collection is the backbone of any market research process. In today’s scenario, the Data Collection process is largely outsourced to local agencies and research/consulting companies have limited sources to measure the accuracy or authenticity of the data collection. In case, the data has not been collected the way it has been scoped, the research loses its entire objective.This conclusion with the customer, the audit is ended and the audit reports are issued along with the supporting documents and recorded calls.