Consumer Goods

Asia Research Partners provides a deeper understanding of the factors driving the FMCG industry. We have conducted over 350 quantitative and 90 qualitative research studies to provide our global clients with the insights they need to succeed in this rapidly-evolving market.

FMCGs are broadly divided into three segments:
  • Household items as soaps, detergents, household accessories, etc.
  • Personal care items as shampoos, toothpaste, shaving products, etc.
  • Food and beverages such as snacks, processed foods, tea, coffee, edible oils, soft drinks, etc.

Fast Moving Consumer Goods (FMCG) are known to be the “biggest” when it comes to consumer products on the market. It makes up roughly 50% of the total consumer market and includes goods consumed by households, especially food and beverages including its marketing, production, distribution and even packaging. The personal care segment is projected to witness a tremendous growth rate due to the rise in disposable income of consumers who will be able to spend considerable amounts on luxury personal care products as they become more at ease financially.

The global FMCG market size was valued at $10,020.0 billion in 2017 and is projected to reach $15,361.8 billion by 2025, registering a CAGR of 5.4% from 2018 to 2025.

Factors contributing to this sector's growth include:

A growing urban population is expected to lead to major growth in the coming years.
Rise in disposable incomes, resulting in premium brands experiencing faster growth and deeper penetration.
Innovative and stronger distribution channels to reach rural areas, resulting in deeper penetration.
Increase in rural non-agricultural income and benefits from government welfare programmes.
Investment in stock markets of FMCG companies, which are expected to grow constantly.