Factors contributing to this sector's growth include:
A growing urban population is expected to lead to major growth in the coming years.
Rise in disposable incomes, resulting in premium brands experiencing faster growth and deeper penetration.
Innovative and stronger distribution channels to reach rural areas, resulting in deeper penetration.
Increase in rural non-agricultural income and benefits from government welfare programmes.
Investment in stock markets of FMCG companies, which are expected to grow constantly.