There are several segments within the market, including book and magazine sales, film and theatrical viewings, social media, music, animation, video games, outdoor advertising, radio and broadcasting, and sports and amusement parks. Technology in the media and entertainment industry is becoming more advanced and connected as smartphones, tablets, smart speakers, gaming consoles, and smart TVs proliferate and the Internet is being adopted at an increasing rate. Globally, the entertainment and media market has been segmented by type into films and theatrical presentations, music, social media, animation, video games, sports, art, amusement parks, radio and broadcasting, books and magazines, toys, and outdoor advertising. The global entertainment and media market was dominated by books and magazines in 2018, and this trend appears set to continue through the next decade. Over the forecast period of 2019-2030, video games are expected to grow at the fastest CAGR of 14.95 percent.