Emerging communication and connectivity technologies are transforming businesses in many ways – from how they operate to how they can make more money. The next five years for communication technology are predicted to bring even more advancements and higher total value than the last decade. A study recently found that the business value derived from...
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Innovations brought in by medtech players can be vital in improving healthcare delivery and meet underserved needs In the Union Budget 2023-24, the government has allocated Rs 283.5 crore for the Startup India Seed Fund Scheme in additional to a National Data Governance Policy which will be brought out to unleash innovation and research by...
The retail landscape shifts every year and the landscape in 2022 are no different! To get a better understanding of these trends that are disrupting the retail industry, we need to look at what’s changing right now. We will be discussing trending topics such as e-commerce and Artificial Intelligence. By appreciating these trends, you can...
Working in the market research industry, you are no stranger to how rapidly the technology improvements are affecting the end-user experience. From understanding the impact of technological advancements on users around the globe to analyzing market trends and adjusting your business strategy by doing so, there are many aspects of a thriving business that rely...
While the term ‘social listening’ may seem confusing and complex, it is quickly gaining popularity as marketers shift their focus from traditional research-centric techniques to techniques that closely align with consumers and social media. Reports indicate that active social media users now exceed 4.50 billion. With the growing number of social media users worldwide, marketers...
While the term ‘social listening’ may seem confusing and complex, it is quickly gaining popularity as marketers shift their focus from traditional research-centric techniques to techniques that closely align with consumers and social media. Reports indicate that active social media users now exceed 4.50 billion. With the growing number of social media users worldwide, marketers...
Cryptocurrencies are once again in the news as the government is reportedly looking at fine-tuning the definition of income and gains for crypto assets in the upcoming budget. The Centre has sought opinion from senior tax advisors on whether the income earned from investing in cryptocurrencies could be treated as business income as against capital gains from this...
In India, the pharma market is projected to reach $65 billion by 2024 and grow to $120-130 billion by 2030. Recent initiatives like the National Digital Health Mission (NDHM) and government attempts to unify the pharma sector are providing opportunities for innovation from within the pharma sector in different forms of technology. This includes AI...
With the rise of Social Customer Relationship Management, customers can access a direct line to businesses and organisations, rather than having to go through an intermediary. In the past, this used to result in unnecessary delays and frustrating interactions, where the customer could get lost in call centres or get put on hold for long...
A new approach to data collection can be the key to a successful marketing strategy. The world has seen the rise of Big Data. Collectively, we are generating a tremendous amount of information; and as our most complex systems become smarter and more powerful, they depend on this vast assemblage of statistics to continue learning...
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