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Working in the market research industry, you are no stranger to how rapidly the technology improvements are affecting the end-user experience. From understanding the impact of technological advancements on users around the globe to analyzing market trends and adjusting your business strategy by doing so, there are many aspects of a thriving business that rely...

While the term ‘social listening’ may seem confusing and complex, it is quickly gaining popularity as marketers shift their focus from traditional research-centric techniques to techniques that closely align with consumers and social media. Reports indicate that active social media users now exceed 4.50 billion. With the growing number of social media users worldwide, marketers...

While the term ‘social listening’ may seem confusing and complex, it is quickly gaining popularity as marketers shift their focus from traditional research-centric techniques to techniques that closely align with consumers and social media. Reports indicate that active social media users now exceed 4.50 billion. With the growing number of social media users worldwide, marketers...

Cryptocurrencies are once again in the news as the government is reportedly looking at fine-tuning the definition of income and gains for crypto assets in the upcoming budget. The Centre has sought opinion from senior tax advisors on whether the income earned from investing in cryptocurrencies could be treated as business income as against capital gains from this...

In India, the pharma market is projected to reach $65 billion by 2024 and grow to $120-130 billion by 2030. Recent initiatives like the National Digital Health Mission (NDHM) and government attempts to unify the pharma sector are providing opportunities for innovation from within the pharma sector in different forms of technology. This includes AI...

A new approach to data collection can be the key to a successful marketing strategy. The world has seen the rise of Big Data. Collectively, we are generating a tremendous amount of information; and as our most complex systems become smarter and more powerful, they depend on this vast assemblage of statistics to continue learning...

The world is increasingly becoming a digital place where Data Collection is essential for growth in different sectors. Most enterprises depend on the continuous flow of data to make informed decisions, as it drives more development and innovation. However, there exist several barriers that prevent organizations from the smooth collection of relevant data. Enterprises need...

India’s Artificial Intelligence (AI) market is expected to reach $7.8 billion by 2025. Most companies have adopted some form of automation and the number keeps growing. Artificial Intelligence technology continues to evolve and has infiltrated our lives in ways we seldom ever imagined. We are still looking for answers about its impact on our society...