Asia Research Partners has a state-of-the-art infrastructure for Product Testing researches as leading businesses are recognizing the value of product testing. We use Monadic Testing, Sequential Monadic Designs, and Paired-Comparison Designs Techniques for product testing. Monadic Testing is the best way to simulate real-life (that’s the way we usually use products, one at a time). By focusing on the respondent’s attention on one product, the monadic test provides the most accurate and actionable diagnostic information.
Companies committed to robust product testing and continuous product improvement can, in most instances, achieve product superiority over their competitors. Product superiority, in turn, helps strengthen brand share, magnifies the positive effects of all marketing activities (advertising, promotion, sales, etc.), and often allows the superior product to command a premium price relative to competitors.