Measure the effects of ageing upon product quality shelf-life studies.
Monitor the potential threat levels posed by competitive products to understand competitive strengths and weaknesses.
Implicitly measure the effects of price, brand name, or packaging upon perceived product performance.
To achieve product superiority over competitive products.
Monitor product quality from different factories, through different channels of distribution, and from year to year.
Predict the acceptance of new products by the consumer.
Continuous improvement of product performance and customer satisfaction.
Guide research and development in the creation of new products or the upgrading of existing product folio.