While the term ‘social listening’ may seem confusing and complex, it is quickly gaining popularity as marketers shift their focus from traditional research-centric techniques to techniques that closely align with consumers and social media. Reports indicate that active social media users now exceed 4.50 billion. With the growing number of social media users worldwide, marketers...
Cryptocurrencies are once again in the news as the government is reportedly looking at fine-tuning the definition of income and gains for crypto assets in the upcoming budget. The Centre has sought opinion from senior tax advisors on whether the income earned from investing in cryptocurrencies could be treated as business income as against capital gains from this...
India has the Bombay Stock Exchange and the National Stock Exchange for equities; but now we have our very own crypto Index, which will monitor the performance of the 15 most-traded cryptocurrencies that are listed on crypto exchanges globally. The IC15 Index, launched by global crypto super app, will serve as a benchmark on digital...
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