Telephonic Surveys – CATI
Asia Research Partners has a state-of-the-art CATI call center that is fully equipped with remote monitoring access for our clients and utilizes CATI technology to maximize data collection quality and performance. Our CATI Center offers outbound CATI interviews from India to English, French, German, Russian, Chinese, Spanish, and other markets.
The facility is equipped with in-house CATI software and has experience with VOXCO, NEBU, and others. We have the experience and expertise to complete large-scale studies with a sample size of 7,000+ interviews. Our CATI centers are well-equipped with automatic dialing, supervisor monitoring, remote barge-in, and call recording facilities. To ensure high voice quality, the CATI centers use IPLC, VOIP, and ISDN telephone lines. We allow real-time interview monitoring and digital recordings for quality and audit purposes. Clients can use our remote barge-in facility to listen to live interviews as well as recording on-demand.
Extensive training of the interviewers is carried out for language proficiency, understanding of the questionnaire, background on the study, and etiquettes. The data collection aspect through CATI is closely monitored for both voice and data quality by separate teams.
As part of our quality control standards, we monitor approximately 50% of all completed interviews against industry standards of 10-20% call quality checks. All market research interviewers are minimum graduates and have at least 3 years of experience in interviewing various types of respondents. Below are few profiles of our interviewers: