While the term ‘social listening’ may seem confusing and complex, it is quickly gaining popularity as marketers shift their focus from traditional research-centric techniques to techniques that closely align with consumers and social media. Reports indicate that active social media users now exceed 4.50 billion. With the growing number of social media users worldwide, marketers...

While the term ‘social listening’ may seem confusing and complex, it is quickly gaining popularity as marketers shift their focus from traditional research-centric techniques to techniques that closely align with consumers and social media. Reports indicate that active social media users now exceed 4.50 billion. With the growing number of social media users worldwide, marketers...