The mindless use of gummies has become common, experts warn as much as they are user-friendly, it is important to balance the convenience and enjoyment of consuming them with the potential drawbacks of artificial ingredients, added sugars, and flavours.
As per Asia Research Partners LLP, the Indian gummy supplement industry will be will be worth approximately Rs 720 crore in 2035.
Expressing that gummy vitamins can effectively provide essential nutrients, similar to ordinary supplements, Vinay K Mayer, Director, Market Research and Consulting, Asia Research Partners LLP, said, “It’s important to note that the efficacy of gummy vitamins depends on various factors, such as the specific formulation, ingredients, and individual needs. While gummies can offer convenience and a pleasant experience, choosing reputable brands that ensure accurate dosing and high-quality ingredients is essential. Additionally, unique absorption and response to nutrients can vary. It is advisable to consult healthcare professionals or registered dietitians for guidance on the correct supplement form and dosage that suits your nutritional requirements. Consumers can choose from multiple categories of gummies, such as those targeted for hair, beauty, skin, nails, energy, and immunity.”