The UAE market – Projected growth, trends & future prospects

THE UAE Beauty and Personal Care (BPC) market hasn’t been in good shape. Industry experts agree that the current market conditions will continue for some years to come. This article examines the popular trends in the UAE beauty market and how they are likely to change going forward. Beauty is a $2bn industry in the UAE and the market was growing at a healthy rate until Covid-19 hit. But with the health scare now behind us, how long will it take the market to bounce back? In the United Arab Emirates, the country’s retail, transport and hospitality sectors are highly vulnerable to economic disruption caused by the Covid-19 pandemic. Travel accounts for a large share of sales in much high-end Beauty and Personal Care (BPC) subcategories, which have experienced double-digit growth rates a decade ago but are now expected to decline double digits this year as consumer spending is hit hard by the travel ban.