CATI is one of the methods of data collection used by market researchers. Market research companies use this method because of its ability to generate high response rates, resulting in higher data quality.
What is CATI?
The CATI methodology is a type of methodology that uses the telephone to collect data from respondents. It is an acronym for Computer Assisted Telephone Interviewing.
CATI is a versatile tool that can be used for various market research projects, from customer satisfaction surveys to public opinion polls. CATI allows researchers to collect data from large numbers of respondents efficiently and to analyze results quickly.
However, CATI also has some challenges. Because the interviewer is not physically present with the respondent, building rapport and establishing trust can be difficult. Additionally, CATI interviews are typically shorter than face-to-face interviews, limiting the amount of information that can be collected.
Despite these challenges, CATI remains a popular market research methodology due to its efficiency and ability to reach many people.
If you are considering using CATI for your next market research project, keep these tips in mind:
- Build rapport by starting with friendly small talk and ensuring the respondent feels comfortable throughout the interview.
- Structure questions in a way that will elicit detailed responses. For example, open-ended questions are often more effective than yes/no.
- Be prepared to answer any questions the respondent may have about the survey.
- Conclude the interview positively, thank the respondent for their time, and let them know how their feedback will be used.
What are the benefits of CATI Survey?
There are many benefits to CATI market research, including the ability to reach a large number of people quickly and efficiently. In addition, it allows for conducting research in various locations and collecting data in multiple formats. CATI market research is an excellent way to gather information about customer satisfaction, product development, and marketing campaigns.
Bottom Line
Overall, CATI is a highly effective market research methodology that can provide valuable insights. However, there are some challenges that you need to be aware of when conducting CATI surveys. By following the tips above, you can minimize these challenges and maximize the benefits of this methodology.
For information on conducting a CATI survey, contact Asia Research Partners LLP at infodl@asiaresearchpartners.com. We have a state-of-the-art CATI facility, and our research solutions are tailored to meet our clients’ strategic and informative needs. With broad experience across industries and geographies, access to a wide range of research tools, and a large and highly skilled analyst team, we provide solutions that support our client’s growth.
