In the age of social media, traditional celebrity endorsements are no longer the only game in town. Enter the micro-influencer: everyday people with passionate followings in specific niches. These individuals hold immense power to sway consumer opinions and drive purchasing decisions. However, understanding and reaching this influential group requires a shift in market research strategies...

Generation Z, born between the mid-1990s and early 2010s, is the first generation to grow up entirely in the digital age. Unlike any generation before them, Gen Z is wired for constant connectivity, social awareness, and a desire for authenticity. Understanding their unique preferences and behaviors is crucial for businesses connecting with this influential and...

The bustling world of social media isn’t just a platform for cat videos and witty hashtags. It’s a goldmine of valuable information, constantly buzzing with consumer opinions, preferences, and brand interactions. For savvy businesses, social media data can be a powerful tool for uncovering hidden gems, generating market insights that inform strategic decision-making and fuel...

In an era where sustainability and environmental responsibility are paramount, the market research industry is evolving to embrace eco-friendly practices. Sustainable market research promotes a greener environment and provides businesses with valuable insights to make eco-conscious decisions.  This exclusive blog from Asia Research Partners highlights the five key benefits of Sustainable Market Research and Data...

Social Listening is capturing online conversations or gaining insights into what people say about your brand, products, or industry. Social Listening is simply listening to the conversations of your target audience online. It starts with identifying your niche while using keywords and phrases they use in social media and web content to search for relevant...

Thorough market research is critical for any business, but it’s especially crucial for startups.  It’s important for new businesses to understand the marketplace before launching products or services. This is because they usually need more industry experience and resources. By taking the time to understand the marketplace, new businesses can avoid making mistakes that could...

Agricultural Digital Farming involves digitally managing input resources such as fertilizer, water, and seed quality and minimizing the impact of unpredictable variables (like weather and pests). To produce quality crops, it requires effectively managing input resources, including fertilizer, water, and seed quality. Technology is a fundamental aspect of digital farming. It integrates financial data with...