Emotional Market Research In Healthcare – What You Need To Know And Why It Matters

Healthcare organizations are increasingly turning to Emotional Market Research (EMR) to gain insights into the needs and wants of their target audience. But what exactly does EMR entail, and why is it so significant? EMR is a qualitative research methodology focused on unraveling the emotions steering consumer behavior. This methodology empowers healthcare marketers to delve...

Five Predictions For Customer Experience in 2024 & Beyond

As Customer Experience (CX) becomes an increasingly important priority for businesses, the CX landscape is set to change dramatically in the coming years. With advances in artificial Intelligence and Augmented Reality, customer experience is set to change in a number of ways. Here are five predictions for how it will evolve:  Companies will focus more...