Mystery shopping, also known as secret shopping, is a market research methodology where individuals, known as mystery shoppers, anonymously evaluate the customer experience delivered by a brand. These shoppers act as regular customers, assessing various aspects such as service quality, employee behavior, and overall ambiance. This methodology serves as an effective means to audit these...
“In God we trust, all others bring Data.” – W. Edwards Deming In the dynamic landscape of today’s global business arena, the importance of reliable market research cannot be overstated. Asia Research Partners LLP, an industry leader in AI-driven market research, serves various industries across APAC, Europe, Middle East, North America, Latin America and Africa....
As Customer Experience (CX) becomes an increasingly important priority for businesses, the CX landscape is set to change dramatically in the coming years. With advances in artificial Intelligence and Augmented Reality, customer experience is set to change in a number of ways. Here are five predictions for how it will evolve: Companies will focus more...
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