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What is Product Testing and How Does it Help Businesses?

Researching your target audience’s needs through product testing is critical for businesses to create new products and services that are more appealing and helpful to consumers.  The insights derived from the product testing gives businesses the confidence they need to make their products to be successful in the marketplace. Additionally, it will help companies decide...

Why Market Research Is Crucial For Startups? 

Thorough market research is a critical step for any business, but it’s especially key for startups. It’s important for new businesses to understand the marketplace before launching products or services. This is because they usually have less experience in their industry and fewer resources. By taking the time to understand the marketplace, new businesses can...

New Approach to Data Collection

“Market research and consumer insight are the cornerstones of a successful communications strategy.” Market Research is essential for business success and competitive differentiation. It helps companies understand what product features most appeal to their customers, why people buy the products they do, how much they pay for them, and other important factors that impact business....

Competitive Landscaping: The Key to Survival & Innovation

Competitive Intelligence plays an important role in shaping your strategies for success, as it allows you to understand what works and what doesn’t work for your competition, thus helping you identify potential weaknesses for yourself. Think of it as key information about your competition that could help give you the upper hand whether through better...