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Working in the market research industry, you are no stranger to how rapidly the technology improvements are affecting the end-user experience. From understanding the impact of technological advancements on users around the globe to analyzing market trends and adjusting your business strategy by doing so, there are many aspects of a thriving business that rely...

While the term ‘social listening’ may seem confusing and complex, it is quickly gaining popularity as marketers shift their focus from traditional research-centric techniques to techniques that closely align with consumers and social media. Reports indicate that active social media users now exceed 4.50 billion. With the growing number of social media users worldwide, marketers...

Critical care is a specialized medical field that evaluates, diagnoses, and treats patients who are in life-threatening situations. It is distinguished by aggressive treatment techniques and a high degree of specialization.  Globally, the Critical Care Equipment market is expected to reach USD 976.2 million by 2027. The key drivers for this growth include the increasing...

While the term ‘social listening’ may seem confusing and complex, it is quickly gaining popularity as marketers shift their focus from traditional research-centric techniques to techniques that closely align with consumers and social media. Reports indicate that active social media users now exceed 4.50 billion. With the growing number of social media users worldwide, marketers...

AI (Artificial Intelligence) has been progressing at a steady rate, but it has come under fire for the lack of transparency behind its programming. In the past few years, however, we’ve seen a wave of AI-powered services that are transparent and verifiable, meaning that users can trust that they are getting what they want. There...

Cryptocurrencies are once again in the news as the government is reportedly looking at fine-tuning the definition of income and gains for crypto assets in the upcoming budget. The Centre has sought opinion from senior tax advisors on whether the income earned from investing in cryptocurrencies could be treated as business income as against capital gains from this...