What does the future hold for market research? Our exclusive article by Vinay K Mayer, Director- Marketing Research& Consulting at Asia Research Partners LLP gives you a glimpse of what’s in store.
Adapting to the changing times has to be a priority for Market Research firms. However, it comes with the challenges that need to address immediately to get the best out opportunities arising in the post-Covid world. What worked in the past may no longer work today. As a result, market research firms will have to adopt new methodologies, which address their current and future needs.